As clunky, slow-loading ads drive people to ad blockers, some of Google’s search ads are about to get a welcome speed boost.
The company said Tuesday that it’s expanding its fast-loading Accelerated Mobile Pages (AMP) format to brands that advertise among its search results. The product was previously limited to news articles.
SEE ALSO: Can Google’s ad blocker save the online ad industry from itself?
That means that were you to tap on a search ad from a company that opted into the new format, the landing page would load significantly faster than other results in a window within Google’s site. Read more…
More about Business, Business, and Advertising