It wasn’t long ago that classic American icons like Coca-Cola, McDonald’s, and Marlboro were considered the pinnacle of branding success.
But over the past decade, Silicon Valley giants have rapidly edged out legacy household names in terms of brand value, according to one of the industry’s leading indexes.
Whereas tech companies occupied just three of the top 10 spots in research firm Kantar Millward Brown’s BrandZ ranking in 2007, the industry dominated seven of 10 in the firm’s most recent tally this month.
SEE ALSO: Apple passes Google as the world’s most valuable brand, ranking says
It’s not that tech was absent from the top of the list 10 years ago. Google has long hovered around the number-one spot — it’s hard to beat a brand that’s now an everyday verb — and once-ubiquitous Microsoft has had its ups and downs. Read more…
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