Does Samsung even understand how to launch a tech product?
On Friday, the South Korean tech giant finally let customers sign up for preview access to the eagerly anticipated Bixby personal assistant, which was supposed to launch with its brand new Samsung Galaxy S8 and S8+ smartphones. The devices even include a dedicated Bixby button.
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Thus far, that button is only useful for access to Bixby Vision, which can identify some objects and products, and link you to shopping options.
The real Bixby will be less like Apple’s Siri and Google Assistant with their answers to general interest questions and maybe a little more like Amazon Alexa, with voice control for various devices. The core difference between Bixby and other voice assistants, though, is that Bixby will be mostly Samsung hardware universe-focused, paying attention to what you’re doing on the phone and with other Samsung devices, trying to make access and control of contextual features more natural. Read more…
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