Everyone named Kyle is legally obligated to buy this Xbox soap and then never use it.
Apparently, 2019 is the year of consumeristic fever dreams. Brands aren’t holding back, especially when it comes to collaborations. After all, it hasn’t even been two full months since Forever 21 dropped a bizarre line with USPS (yes, as in the United States Postal Service).
And now this: Xbox flavored (?) line of toiletries including deodorant, body spray, and shower gel. Unilever, Axe’s parent company, is teaming up with Microsoft in order to make this collab happen. The products will be released in July in Australia and New Zealand under Axe’s international line, Lynx. Still with me? Read more…
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