When announcing a new product, it make sense to include testimonials from customers who rave about how it’s exactly what they need in these new and exciting times. What make less sense, however, is to simultaneously highlight a quote from one of those same customers belittling your core offering.
But hey, Facebook-owned Instagram has always been a trendsetter that loves to go its own way. It once again reminded us of this fact with a June 4 blog post trumpeting the ability for brands to promote influencers’ sponsored posts that just so happened to include some perhaps unintentional shade.
The damaging quote, presented in bold and oversized font, comes from the vice president of brand communications at Old Navy and emphasizes the fact that organic reach on the platform — i.e. the ability for people to see your posts without you having to first pay to promote said posts — is mostly a thing of the past. Read more…
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