Forget fake news. Facebook needs to do something about fake ads

Patrick Stewart is just fine. I looked at his Twitter. He’s happy and healthy and staring in a meh Emoji Movie.

I did my spot check shortly after seeing disturbing ad on Facebook. It inferred that something had happened to one of the world’s most beloved actors.

Perhaps you’ve seen these Facebook ads, the cryptic, often misleading images and text that sit neatly in the right rail of your desktop Facebook, right next to your newsfeed. Facebook calls the area “Sponsored,” so you know they’re ads.

Even so, the tricks the advertisers use to make you click are misleading at best, and dishonest at worst. Read more…

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