Get ready for a whole new obnoxious class of Twitter users.
Twitter is testing a subscription program that will promote accounts and tweets for $99 per month.
The program appears to differ from regular ads in that it is an all-in-one offer in which Twitter will boost tweets and accounts, as well as provide a “report card” that tracks how selected accounts are performing.
“Instead of creating and optimizing separate Twitter Ads campaigns yourself, this program will do the heavy lifting,” the company stated in a landing page for the program.
Twitter offered elevated visibility for tweets and accounts starting in 2010, though use of “Promoted Tweets” required a relatively involved process, the price of which could be dictated by the customer. Now, Twitter is broadening that offer out to all users, a change that could upset the service’s relatively egalitarian system. Read more…
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