China’s ecommerce giants are forcing sellers to go cheap, whether they like it or not


As the Amazons of China try to elbow each other out of the way, a couple of retailers are coming forward to reveal some of the lengths that China’s ecommerce players will go to, to get you to add items to your cart.

Liebo, a mid-sized women’s apparel brand, accused the country’s second-largest online retailer,, of forcibly slashing Liebo’s product prices, reported Sixth Tone.

SEE ALSO: How even rural areas in China are hooked on online shopping

The seller said it occurred on the eve of 618, a big discount festival that was holding, similar to Black Friday in the U.S. Liebo found it was locked out of editing its own prices on the platform, and was obligated to sell at the rates listed. Read more…

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