Why is Ed Sheeran on Twitter anyhow?

Two Grammy awards. An album that went double platinum. An unparalleled number of weeks at the number one spot on the charts, not to mention the biggest opening week for a solo male artist in the U.K.

Why does Ed Sheeran’s Twitter account matter again?

The insanely successful English singer-songwriter deleted his Twitter on Monday, presumably following mixed reaction to his cameo in Sunday night’s Game of Thrones season premiere. Whether or not this was the catalyst for his departure from the app (despite his insistence that he wouldn’t quit), he reinstated his account in under 24 hours. 

But if we’re being honest, Sheeran’s account really doesn’t matter. He’s a giant star; he didn’t need to be on the social media platform in the first place.  Read more…

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