Twitter will cease running paid political ads.
The announcement, made Wednesday afternoon by Jack Dorsey, is in stark contrast to Facebook’s controversial decision to allow politicians to pay to spread lies. It’s a smart move, and, despite Mark Zuckerberg’s protestations, Dorsey makes clear that it has nothing to do with free speech.
As the Twitter CEO rightly points out, the policy will not prevent politicians from tweeting, but rather will prevent them and their teams from using his company’s advanced micro-targeting service to gain paid exposure.
“This isn’t about free expression,” tweeted Dorsey. “This is about paying for reach. And paying to increase the reach of political speech has significant ramifications that today’s democratic infrastructure may not be prepared to handle.” Read more…
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