Influencers — they’re just like the rest of us. Or, at least their Twitter ad-experience now is.
The minds behind everyone’s favorite apocalypse-themed ticker tape confirmed today that Twitter has done away with a little-known version of the service that displayed no ads to certain high-value users. In other words, previously if your account met a certain list of criteria, then you never saw promoted tweets in your timeline.
Not anymore.
“Historically, people with high follower counts have seen fewer ads,” a company spokesperson explained over email. “Recently, we’ve taken a more consistent approach of showing ads to everyone who uses Twitter and as a result, people with higher follower counts will notice an increase in the number of ads they’re seeing.” Read more…
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