In 2010, the future of electric vehicles looked wide open. The terrain was rocky, but fertile; full of opportunity, if you could make it through the technical and consumer crags.
Now, 10 years later, things look different. Established car companies like General Motors and Porsche are elbowing for their share alongside startups like Rivian and Byton. But one company is inarguably both the trailblazer and master of EVs: Elon Musk’s Tesla.
In the first half of the decade, headlines frequently predicted doom for the fledgling company. When any new all-electric vehicle idea came out, critics were quick to anoint it with the label “Tesla killer,” no matter car type, range, or level of luxury. Those labels didn’t stick, however: Tesla is still alive and well. In fact, is “affordable” sedan, the Model 3, made up an eighth of all EV sales worldwide this year. It dominates. Read more…
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