It looks like Snapchat is again stepping up its efforts to win over celebrities and other influential users.
The company is testing a dedicated section of its app to “Official Stories” from verified accounts. The test comes just weeks after Snap was reported to be deepening its efforts to verify more accounts, including popular influencers.
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The test appears to have started showing up for some users this week. Screenshots posted to Twitter show a new “Official Stories” header in the Stories Section of the Android app, directly underneath the “Recent Updates” section. Read more…
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