Information about our health is supposed to be sacred, but the internet has basically thrown that tenet of society out the window.
A new report from the Financial Times has found that the extent to which consumer medical websites share data with internet advertisers like Google, Facebook, and others, is vast. The report specifically looked at UK websites, and there is no concrete indication that this is the case for the U.S. However, the revelation about health data’s place in the advertising information ecosystem is still revealing no matter the country: When you search websites like WebMD, advertisers know about it and can use that data to build upon what they know about you, and sell you things. Read more…
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