Instagram adds 6 new meme-worthy Superzoom effects

Instagram Stories are about to get more dramatic. The app is adding six new “Superzoom” effects to its in-app Stories camera.

In case you need a refresher, Superzoom is the camera feature, which lives alongside Boomerang and other effects, that creates three-second zoomed-in videos, often with sound effects and animations. The meme-worthy feature has been in the app since October last year, and soon inspired a crop of ridiculously adorable dog memes. 

But now the popular feature is getting an upgrade, with six new variations. Among the new effects: a heart-filled fog with cheesy music, paparazzi-like camera flashes, flames, and a big red x. There’s also a particularly emo-looking animation called “bummer,” which features black leaves falling against a melancholy soundtrack (in case you want to be woken up when September ends). Read more…

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