Ice Cube kicks off celebrity 3-on-3 basketball league in new ad


Now that the Olympics has added three-on-three basketball as a medal-worthy competition, the usually street ball/playground-based game is big time, and Ice Cube is about to cash in on it. 

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Actually, the rapper/actor announced his Big 3 league long before the Olympics added the sport to the 2020 games (in January), but his timing for the official launch is perfect.  

Mark it down in your calendars ? for the next 10 weeks. BIG3 and @FS1 are bringing ball back. Don’t miss out the debut of #BIG3 on @FS1 this MONDAY NIGHT, 8p ET.

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