Google just gave itself a win-win with new advertising privacy controls that will affect developers — and, eventually, users and advertisers.
The features, announced at Google’s annual I/O developer conference, will give users more easy-to-access information and power over which cookies websites have installed on their browsers, crucially distinguishing between cookies that actually help you and those that glean data for advertisers. It’s also prohibiting another type of online tracking called fingerprinting.
The ability to better control who’s tracking you to sell you things sounds great for privacy transparency, but it’s also beneficial for Google’s bottom line. These changes could impact the amount of data third parties can collect on internet users and give Google an even greater edge over competitors. That’s potentially concerning for people like presidential candidate Elizabeth Warren, who are interested in examining whether Google has too much power already. Read more…
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