If you’ve ever felt like Facebook was literally listening to your conversations, you’re really not going to like its newest idea.
A patent published Thursday details how Facebook could place targeted advertising inside of private conversations in Messenger. The company has allowed businesses to run ads in its messaging app for some time, but has stopped short of placing ads inside of users’ private conversations.
The patent application, however, suggests the company may be thinking about significantly escalating the amount of advertising in its chat application.
The application, which was filed in April as a continuation of a 2015 filing but just made public, describes ways in which businesses could use location data and the content of conversations to surface targeted ads directly in users’ chats via a “plug-in.” The patent application was granted in May. Read more…
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