Chinese drivers hate that new car smell, so Ford is trying its best to get rid of it

That “new car smell” can be pretty divisive. Some of us love it, yet the rest absolutely can’t stand it.

In China, it seems the majority hate it. And the fast-growing market is so valuable that Ford is going out of its way to get rid of the new car smell, so people don’t get turned off.

According to Reuters, Ford has appointed 18 “golden nose” smell experts in its Chinese research plant, to weed out anything that contributes to a perceptible odour in a car.

A lot of a new car’s smell comes from new fabrics and materials on steering wheels and seats. So instead of wrapping seats in plastic, as they do in many overseas markets, the car seats in China are stored in cloth bags to ventilate them before they get put in a new Ford. Read more…

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