Black Friday TV deals have already started. Here are the best sales to shop early.

UPDATE: Oct. 25, 2021, 5:50 p.m. EDT This story has been updated to include new deals from Samsung, LG, and Sony.

Shop the best early Black Friday deals on TVs as of Oct. 25:

• Samsung 65-inch Neo QLED 8K TV — $3,299.99 (save $1,700)

• LG C1 Series 65-inch OLED 4K TV — $1,896.99 (save $603)

• Sony X80J 75-inch 4K UHD TV — $1,098 (save $301.99)

TVs are always a huge ticket item during Black Friday. Last year, Best Buy devoted 10 pages of its Black Friday ad scan to TVs alone. And we’re expecting a whole lot of awesome deals again for Black Friday 2021.

And because The Brands have largely said “screw it” about following the actual Black Friday schedule and are just hosting their own events throughout October and November, there are already some great 4K TV deals to shop well ahead of Nov. 26.

Tips for buying a TV on Black Friday

This is the time to splurge on that fancy TV that can turn your basement into a home theater. Or grab an extra TV for the garage or spare room. Black Friday is no longer a one-day or weekend-long event. It spans multiple months, and the best deals aren’t just reserved for the day after Thanksgiving.

Really nice QLED and 4K TVs will go on sale throughout October and November, so we recommend hopping on a good deal when you see one. Supply chain and shipping delays are sure to hit hard this holiday season, so whenever you can get ahead of them and score a deal early, you should take advantage.

Look out for classic brands like Sony, Samsung, LG, and Vizio — those are safe bets for good TVs. But also keep an eye out for deals on Hisense, TCL, and onn. They’re not as top-tier in name recognition, but you can often find a pretty nice TV for only a couple hundred bucks.

What we expect from Black Friday 2021

In practice, Black Friday is running throughout October and November. We’re going to see some TV deals at Walmart during its Deals for Days event on Nov. 3 and again on its second Deals for Days event on Nov. 10. We’re particularly excited about a 60-inch Samsung TV that will be on sale for less than $550.

Best Buy started even earlier, with Black Friday deals kicking off Oct. 19. We already saw some Black Friday-level deals on 4K TVs at Best Buy even before deals officially kicked off, so we’re in for a treat as the season goes on. Be sure to check back as we update you with the current Black Friday TV deals.

Here are the best early Black Friday TV deals organized by brand, then size, then price:

Samsung TV deals

OUR TOP PICK: Samsung 65-inch Neo QLED 8K TV — $3,299.99 (save $1,00)

You know when you’re in the movie theater and the audio sounds like it’s coming from the direction of the action on screen? The Samsung Neo QLED TV does that, too. On top of Object Tracking Sound, this TV has 8K resolution and super thin bezels, so you’ll truly feel like you’re at the theater.

• Samsung 40-inch Full HD TV — $238.77 (save $61.22)

• Samsung 50-inch Frame QLED TV — $897.99 (save $402)

• Samsung 55-inch Q60A Series QLED TV — $697.99 (save $152)

• Samsung 55-inch Neo QLED QN85A Series smart TV — $1,097.99 (save $502)

• Samsung 55-inch Frame QLED TV — $1,397.99 (save $102)

• Samsung 55-inch Neo QLED QN90A Series 4K TV — $1,297.99 (save $200)

• Samsung 65-inch QLED Q70A Series — $1,097.99 (save $302)

• Samsung 82-inch Class 7 Series Tizen TV — $1,399.99 (save $100)

• Samsung 85-inch Class 8000 Series Tizen 4K TV — $1,799.99 (save $200)

LG TV deals

OUR TOP PICK: LG C1 Series 65-inch OLED 4K TV — $1,896.99 (save $603)

The LG C1’s OLED display has more than 8 million pixels to bring you deep blacks and vibrant colors. Its 4K AI processor adjusts with the content to ensure everything you watch looks the best it can. It also has a fast refresh rate, making it good for gaming.

• LG 43-inch 80 Series 4K smart TV — $396.99 (save $83)

• LG 48-inch ultra-thin OLED 4K TV — $1,096.99 (save $103)

• LG 48-inch ThinQ OLED C1 Series 4K TV — $1,296.99 (save $303)

• LG 55-inch slim NanoCell 4K TV — $676.99 (save $123)

• LG 55-inch A1 Series 4K OLED TV — $1,196.99 (save $103)

• LG C1 Series 55-inch OLED 4K TV — $1,499.99 (save $300)

• LG NanoCell 80 Series 65-inch smart TV — $896.99 (save $203)

• LG 65-inch Evo gallery design G1 Series 4K TV — $2,396.99 (save $403)

• LG LED 75-inch Slim Real 4K UHD NanoCell TV — $1,146.99 (save $353)

• LG NanoCell 90 Series 75-inch smart TV — $1,696.99 (save $603)

Sony TV deals

OUR TOP PICK: Sony X80J 75-inch 4K UHD TV — $1,098 (save $301.99)

This Sony X80J is 75 inches, making it large enough to give your house some home theater vibes. Yet it’s still just over $1,000, which is honestly not that much to dish out for a big, fancy 4K TV. This is a Google TV and works with Google Assistant and Amazon Alexa.

• Sony 43-inch X85J 4K TV — $648 (save $100)

• Sony 55-inch X80J 4K UHD TV — $698 (save $101.99)

• Sony 55-inch X90J 4K UH TV — $1,098 (save $100)

• Sony 65-inch X80J 4K UHD TV — $848 (save $151.99)

• Sony 65-inch X950H 4K UHD TV — $1,320.49 (save $279.50)

• Sony X90J 65-inch Bravia XR TV — $1,298 (save $201.99)

Other TV deals from TCL, Vizio, more

OUR TOP PICK: TCL 65-inch 5-Series 4K Roku TV — $694.09 (save $205.90)

Roku TVs are super intuitive and have a user-friendly interface, and this large 65-inch TV is on sale for $700. It’s got a 4K gaming mode that can automatically detect compatible gaming systems.

• TCL 40-inch 1080p Roku TV — $229.99 (save $120)

• Insignia 43-inch Fire TV — $289.99 (save $30)

• TCL 43-inch Class 4-Series 4K TV — $289 (save $60.99)

• TCL 55-inch Class 4-Series 4K TV — $358 (save $91)

• Hisense 55-inch ULED U7G Quantum Dot QLED TV — $699 (save $150.99)

• Insignia 55-inch NS-55F301NA22 F30 Series LED 4K — $389.99 (save $160)

• Vizio 55-inch M-series 4K UHD TV — $578 (save $171.99)

• Hisense 65-inch Quantum Dot QLED TV — $649.99 (save $200)

Explore related content:

• The best early Black Friday laptop deals so far

• The best 4K TVs: For gamers, Netflix binge-watchers, and everyone else

• Best Buy’s Black Friday deals start Oct. 19: See what’s on sale now