Online advertisers beware—Apple is coming for you.
The company announced on Monday that a new update to its Safari web browser will block autoplay videos.
The update will also feature a new security feature that stops ad tracking technology from watching where users go on the web.
The announcement comes the week after Google confirmed that it would add its own in-browser filter to Chrome that would shut out ads deemed intrusive or annoying.
SEE ALSO: Can Google’s ad blocker save the online ad industry from itself?
Apple, which has less to lose by hammering advertising companies, takes this mandate one step further. Read more…
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