Mattress startup Casper is the latest advertiser to join the mounting boycott over Sean Hannity’s conspiracy-mongering.
The company said in an emailed statement that it had reviewed its ad strategy and taken steps to block its commercials from appearing on the Fox News host’s eponymous show.
Casper’s TV ads are placed programmatically, meaning a piece of software decides on which shows and networks they will appear rather than a human. But the company said it worked with its ad agencies to adjust that automated process so that the particular program was off-limits.
“We have reviewed our programmatic television media strategy with our agency partners and reassigned this allocation,” a spokesperson said. Read more…
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