An app paid me $10 to wait in line and then party at Samsung’s NYC space

The line outside of Samsung’s New York City event space on Thursday night stretched down the block, hundreds of people queued in a way that’s common in the city’s club-heavy Meatpacking District.

They were ostensibly there to enjoy the band Judah & the Lion and check out a livestream of Coldplay in concert. In truth, many, including myself, were getting paid just to be in line.

I had on the day prior signed up for Surkus, a new app that pairs people with events in need of people. Surkus can find models for your rooftop party or make your new restaurants seem like the hottest thing in town. On Thursday, Samsung apparently needed people to give their event the appearance of overwhelming demand. Read more…

More about Marketing, Samsung, Apps And Software, Influencer Marketing, and Surkus