The global app economy could quadruple to a whopping $6 trillion in the next four years


The global app economy is expected to more than quadruple in size within the next four years.

That’s according to a report released this week from research firm App Annie, which estimates the current $1.3 trillion market could grow to a whopping $6.3 trillion by 2021. 

That value encompasses advertising, in-app transactions, and other forms of mobile commerce as well as sales of the apps themselves. 

SEE ALSO: The mobile online shopping revolution is definitely coming—but nobody’s sure when

Meanwhile, the number of app users worldwide will double to 6.3 billion, researchers predict, suggesting that business opportunities to squeeze maximum cash from each app user are far from fully realized. Read more…

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