Snapchat’s constant evolution shows it won’t let itself be crushed by Facebook


Limitless snaps? Looping snaps?! 

SEE ALSO: Snapchat’s finally offering more location data to advertisers

Snapchat changed the game Tuesday with several new product features that had some diehard users cringing. Snap has shown a willingness to change often and radically, but the most recent changes show that even the most sacred cows can be slaughtered.

Limitless snaps mean you can send a snap for someone to view in your story or in a chat until an indefinite period of time — or well, until they tap away. Looping snaps let you set a snap on a loop, that, again, continues until you tap. The update also introduces emoji drawing (it sounds like what it is), and a “magic eraser” that allows you to make objects disappear from snaps. Read more…

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