Axe believes its new ad will make you rethink macho stereotypes


Is it OK to be a virgin? Is it OK to experiment with other guys? Is it OK to be the little spoon in bed?

These are just some of the questions that men ask themselves — and Google — when no one is looking, according to a new ad from Axe that aims to help “break the cycle of toxic masculinity.” 

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Don’t spit out your coffee just yet. Yes, this is the same Axe that once relished running ads portraying adult women as slaves to their senses and casting men as lonely losers — until, that is, they doused themselves in Axe body spray, at which point the ladies came running.  Read more…

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