People go to VidCon to take selfies with YouTube stars. For the last eight years, I’ve gone to learn about the changing landscape and the future of video.
What Woodstock was to music, VidCon is to digital video. I’ve attended from the beginning, so I’ve gotten to see the event mature from 1,400 people attending taking over the Hyatt Regency in LA into an influencer marketing epicenter with tens of thousands of attendees. The secret is out: advertising and entertainment businesses are finally learning that independent creators can meaningfully move a brand’s publicity needle among their audiences. Read more…
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