The wholesome, all-American tradition of drunken Texas fraternity parties just got even more American: they’re now part of a corporate marketing ploy!
A new report from The Houston Chronicle lays bare a genius if somewhat troubling user acquisition scheme by dating apps Bumble and Tinder. These companies are entering into exclusive contractual sponsorships with fraternities, giving the frats swag and cash to require their party-goers to download and sign up for the app at the door to get in.
It’s a strategy that funnels college students, who comprise that crucial 18-24 year old demographic, into becoming new users — that is, if they want to get into the party. Read more…
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