The global app economy is expected to more than quadruple in size within the next four years.
That’s according to a report released this week from research firm App Annie, which estimates the current $1.3 trillion market could grow to a whopping $6.3 trillion by 2021.
That value encompasses advertising, in-app transactions, and other forms of mobile commerce as well as sales of the apps themselves.
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Meanwhile, the number of app users worldwide will double to 6.3 billion, researchers predict, suggesting that business opportunities to squeeze maximum cash from each app user are far from fully realized. Read more…
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