Save the Children pulls an Amazon with Dash-like button to collect donations


Save the Children knows that donating money isn’t as alluring as online shopping. So the UK-based children’s charity is taking a page from Amazon and using the online shopping company’s Dash button concept to make giving donations as easy as, well, pushing a button.

Teaming up with marketing incubator Iris Nursery, the charity is making its own button similar to the Domino’s pizza “easy order” button from 2015. Except instead of conjuring pizza, pushing the “Give” button will send money to the organization.

SEE ALSO: Hacked Amazon Dash Button sends $5 to the ACLU whenever life demands it

The company said that collecting direct donation payments online through its website isn’t as engaging for young givers. Read more…

More about Advertising, Amazon, Donations, Save The Children, and Amazon Dash

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