Research: This is the real reason Snapchat’s users love it so much


Snap’s got a message for their haters, naysayers, and short-sellers pointing to their supposedly slowing growth: New users are overrated (especially when our existing users are so engaged).

At a time when Snap’s stock is hovering at a disappointingly low $18 while Facebook rolls out copycat product after copycat product, Snap released two new studies on Monday showing who’s using Snapchat, and why that is.

SEE ALSO: Beware Snapchatters: Apple’s iOS 11 makes it much, much easier to record snaps

Snap’s new research shows that engagement on the app’s high, and influential, too—among other ways they demonstrate this, Snapchat (as they tell it) drives purchase intent, since most people chatting on Snapchat know each other. Read more…

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