Red Teslas costs more now, but people will still pay for the paint color

Tesla’s paint colors were whittled down in the past few days to help ramp up production and now the electric car maker is upping the price for its iconic red option.

For the Model 3, the more affordable, backlogged sedan, a red “multi-coat” paint job went up to $2,500 this weekend. It used to be $2,000 for the red color. As Electrek pointed out, when the Model 3 was first produced red cars were available for $1,000. 

A Tesla spokesperson wrote in an email Sunday: “We occasionally adjust pricing and available options to best reflect the value of our products and to streamline our manufacturing operations. Yesterday’s adjustment to our red multi-coat paint is the latest example of that.” Read more…

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