Turns out if you call beets “dynamite” and sweet potatoes “zesty,” people actually want to eat their veggies.
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A new study published last week in JAMA Internal Medicine from Stanford University’s Psychology Department found that rich, descriptive and delicious labels for vegetables makes them a lot more appealing.
The study found that “indulgent” descriptors for vegetables like beets, corn, green beans, zucchini, carrots, and sweet potatoes won over diners at a university cafeteria. We get it: “rich buttery roasted sweet corn” sounds too good to pass over. Especially when compared to just plain-old “corn.” Read more…
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