PETA has hit a breathtaking new low.
The animal-rights group has produced a disturbing new video that depicts a cat suffering at the hands of its owner. It’s difficult to watch. It’s also completely fake.
But it looks real; it is a skilled CGI work clearly meant to deceive viewers. Now, PETA is trying to enlist complicit media organizations to knowingly publish the fake video in an effort to make the lie go viral.
Press Kitchen, a PR agency, approached Mashable via email with the story late last week, completely unprompted, and we initially ignored the pitch. The agency pitched the idea in two additional emails. Read more…
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