Pantone’s 2019 color of the year isn’t just a pretty pink


Pantone announced its 2019 color of the year on Wednesday and it’s “Living Coral.”

Following last year’s activism-inspired “ultra violet” champion, this year’s reigning color, Pantone 16-1546 or “Living Coral,” is described as representative of both our changing social media-drenched environment and our physical one.

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On one hand, the color is described as signifying a need for support, caring, and love within an often negative social media landscape.

“‘Living Coral’ embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment,” reads the optimistic statement. Read more…

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