How to create marketing content that doesn’t suck

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Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission.

They say content is king. But your content is just lowly nonsense if it isn’t written by someone with the proper knowledge and diligence. 

Content marketing is an art form, but luckily it’s one you can get better at with practice. Learn to imbue your social media posts, LinkedIn articles, and buzz-worthy listicles with authority and a focused plan of attack by enrolling in the Complete Content Marketing Certification Bundle. 

If you want your audience to trust your advice and look forward to every word you put out into the world, your content needs to be well-written and communicated with regular cadence. This training bundle will help you get there.  Read more…

More about Content Marketing, Online Learning, Mashable Shopping, Shopping Stackcommerce, and Business

This smartphone could be yours for free

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Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission.

If we learned anything from 2016, it’s that two-party systems sometimes end in chaos. The same principle applies to smartphone shopping. Why must we choose between Apple and Samsung as our predominant options, when both have their shortcomings and, for some, deal-breakers?

SEE ALSO: Learning to code might be the best (and cheapest) career choice you could make

For those fiercely independent smartphone shoppers who refuse to walk the party line, there’s the OnePlus 5. With a click of your mouse and a little bit of luck, this insanely powerful phone could be yours for free.  Read more…

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HBO knows what you’re thinking while watching ‘Game of Thrones’ thanks to this company

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People went “crazy” over the season seven premiere of HBO’s Game of Thrones. 

Or so they say.

Crazy” accounted for 8.9 percent of all emotional reactions (ERs) during the first episode, and “crazy” ERs spiked during singer Ed Sheeran’s cameo, driving 4.8 percent of all ERs.

SEE ALSO: This GIF is every ‘Game of Thrones’ fan right now

What are ERs, and why does any of this matter? Well, if you were the producer of Game of Thrones, you looked at this data to evaluate how the show resonated and determined what to promote across social media over the following days.

The power of emotions, as a way to better connect with audiences and create fans, is the big bet of Canvs, a New York-based tech company that works with 90 percent of the TV networks in America—including HBO. Read more…

More about Business, Television, Hbo, Social Media, and Game Of Thrones

A complete thesaurus of tough guy words Republicans use to criticize Trump instead of taking action

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Over the past few months, Republicans in Congress have bravely taken on President Trump by using some of the toughest adjectives they remember from their SAT workbook.

Sure, they could theoretically take “real” action by demanding his tax returns, challenging him on his non-divestment from his businesses, or not voting for his dangerously under-qualified appointees. But why act, when you can instead vote for his entire agenda and make your meek disapproval known by bitching to Chuck Schumer in the locker room or posting Bible-based subtweets? (We see you, Marco Rubio.)

If they don’t stand up for tax cuts for the 1 percent, who will? Read more…

More about Watercooler, Humor, Gop, President Trump, and Culture

Euron Greyjoy’s ‘1,000 ships’ is a massive ‘Game of Thrones’ plot hole

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It’s high time we started talking about Euron Greyjoy’s 1,000 ships.

In all the excitement/rage surrounding Ed Sheeran’s cameo and the general furore that comes with any new Game of Thrones season, it’s a storyline that seems to have slipped through the cracks somehow.

Ever since the end of Season 6, though, it’s been bugging me.

SEE ALSO: 36 of the most memorable ‘Game of Thrones’ one-liners so far

First, let’s have a very quick recap of what Euron was up to the last time we saw him, prior to his sassy appearance in last Sunday’s Season 7 premiere.

Image: hbo/mashable composite

Yep: he’d just had his “best ships” pinched by Theon and Yara, and was casually encouraging his fellow Iron Islanders to build him “a thousand” more. Read more…

More about Uk, History, Game Of Thrones, Game Of Thrones Season 7, and Medieval

The first episode of Marvel’s ‘The Defenders’ played at Comic-Con. Here’s what we saw

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The world at large will have to wait til August 18 to check out Marvel’s The Defenders

But a few thousand lucky fans got an early peek at Comic-Con’s Hall H on Friday.

SEE ALSO: 10 TV panels you can’t miss at San Diego Comic-Con

Netflix played the entire first episode of The Defenders to an enthusiastic crowd – including your faithful movies reporter from Mashable. Here’s everything you need to know.

1. The first Defender you’ll see in The Defenders is … Iron Fist.

I know, guys, I'm upset too.

I know, guys, I’m upset too.

Image: Netflix

Womp womp. 

And he still doesn’t know how to onscreen-fight worth a damn, at least based on his first scene – a fight sequence set in a series of wet, dark tunnels that conveniently make it real difficult to make out what’s going on.  Read more…

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Marvel’s ‘The Defenders’ trailer unites all your favorite street-level superheroes and also Iron Fist

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Move over, Avengers – there’s a new superhero gang in town. 

Marvel’s The Defenders brings together all four “street-level” superheroes introduced on Netflix so far: Daredevil, Jessica Jones, Luke Cage, and Iron Fist.

SEE ALSO: Who’s Who in ‘The Defenders’

Not that they seem all that thrilled about it. All four are more or less what you’d describe as the “lone wolf type” – but to quote another one of our favorite TV properties, the lone wolf dies but the pack survives. And Lord knows they’re gonna need all they can get to survive this next battle. 

Because, you see, they’ll be teaming up to fight the most intimidating pop culture persona of all. Lady’s already survived xenomorphs and ghosts – you know she’s not gonna go down easy. Read more…

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Sigh: Yes, Marvel’s ‘Iron Fist’ is coming back for a season 2

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It doesn’t matter how mad we get at Iron Fist. He’s just gonna keep on punching.

Marvel TV announced a Season 2 for the least likable of the Defenders on Friday at Comic-Con — where it was also showing the first episode of The Defenders in its entirety at Hall H.

SEE ALSO: Netflix bursts into Comic-Con with the first clip from Marvel’s ‘The Punisher’

We’ll have a full recap of that episode later. For now, all we know for sure is that Netflix is doubling down on Danny Rand. 

Or if you see it like we do, doubling down on Ward Meachum.

WATCH: ‘Guardians of the Galaxy: Vol. 2’ is so far from the original Marvel comics

Https%3a%2f%2fvdist.aws.mashable.com%2fcms%2f2017%2f5%2f45ebff21 9a8a c7d7%2fthumb%2f00001Read more…

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Linkin Park cancels tour following Chester Bennington’s death

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Linkin Park’s “One More Light” tour is canceled.

LiveNation announced the North American tour was off a day after 41-year-old singer Chester Bennington died by suicide. 

SEE ALSO: Los Angeles Dodgers organist plays ‘Numb’ in touching tribute to Chester Bennington

The tour had its first show scheduled next week in Massachusetts and was set to continue on through October, ending in California.

The Linkin Park One More Light North American Tour has been cancelled. Refunds avail at point of purchase. Our thoughts to all affected.

— Live Nation (@LiveNation) July 21, 2017

Ticketseller Live Nation confirmed the cancellation and said refunds would be issued.  Read more…

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Sean Spicer apparently stole a mini-fridge from his junior staffers

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Oh, Spicey. You will be missed.

White House press secretary Sean Spicer filed his resignation on Friday after President Donald Trump hired Anthony Scaramucci as his communications director. It’s been a great run but, sadly, Spicer will be leaving the White House in August.

By now, we’ve all chosen our favorite WTF Spicer moments. On Friday evening, however, The Wall Street Journal released one last feel-good Spicey anecdote — the icing on the cake of his short White House career. 

SEE ALSO: An exit interview with Sean Spicer

According to the Journal, Spicer wanted his own mini-fridge at the White House, you know, for his snacks.  Read more…

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