Rapper Kanye West has turned his attention to environmental sustainability, revealing a pair of prototype Yeezy shoes partially made from algae.
West and Yeezy head designer Steven Smith unveiled the algae Yeezy on Thursday at the Fast Company Innovation Festival. Though the shoe is still partially made from petroleum-based ethylene-vinyl acetate, or EVA, this will be blended with foam made from harvested algae.
“Eco concerns are intersecting with what we do, and this is just the beginning of the future that Kanye envisioned for us to start working on and creating and challenged us to,” said Smith. Read more…
More about Yeezy, Kanye West, Shoes, Sustainability, and Algae