I’m not crying over a Burger King ad. You’re crying over a Burger King ad.

Burger King is taking a stand against bullying in a clever new ad that reveals what matters most to people: a bullied high school junior student or a bullied Whopper Jr. 

If that sounds strange, just stick with us for a second. In the three-minute video, hidden cameras capture people’s reactions to boys bullying a high school student. Everyone involved is an actor, but the customers don’t know that. There are pained glances and raised eyebrows, but not too many bystanders willing to intervene. 

But when customers get their Whopper Jr., which has been “bullied” with a punch that smashes the sandwich into pieces, boy do they get angry. They curse, ask for the manager, and look bewildered. Read more…

More about Kids, Social Good, Bullying, Burger King, and Psa