How fashion brands are saving Android Wear smartwatches


Google’s Android Wear smartwatch platform isn’t dead. It’s just pivoting from a do-everything experience on your wrist to one that’s better customized for your own fashion and lifestyle.

That’s good because I don’t want a world where the Apple Watch is the only smartwatch that matters. It’d be too dystopian.

SEE ALSO: Everything we know so far about Google’s Pixel 2

No matter how much you might adore your Apple Watch, the Samsung Gear S3 or LG Watch Style smartwatches can be described in a single word: disappointing. 

The smartwatch market declined by 51.6 percent in Q3 of last year, resulting in a year-over-year drop in volume, according to IDC. The only one reportedly thriving is Apple Watch. But still, as a product category smartwatches simply haven’t lived up to expectations. Read more…

More about Google, Wearables, Fossil, Smartwatches, and Android Wear

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