Hey glassholes: Apple just bought an eye-tracking company

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Apple’s attempts to hide the development of secret new products by using shell companies usually works, but some clever sleuthing by one site has revealed what may be a key component of Apple’s future with augmented reality. 

SEE ALSO: Cardboard augmented reality goggles? Please, no. We’ve done this dance before.

Documents have been uncovered by MacRumors that indicate Apple has quietly acquired eye-tracking company SensoMotoric Instruments. In addition to tracking down acquisition documents linked to Apple attorney Gene Levoff, the site also spoke to an anonymous tipster in contact with an Apple employee who confirmed the acquisition.  Read more…

More about Apple, Virtual Reality, Vr, Augmented Reality, and Ar

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