With Game of Thrones Season 7 less than a month away, HBO officially has zero chill: the network is choosing to mark the Summer Solstice with an epic online campaign to “winterize” the web, using Twitter, Reddit and Google to remind us all that winter is here.
In addition to releasing a new Season 7 trailer, giving your Google search results a cool makeover and launching Reddit’s first branded gift exchange, Game of Thrones is using Twitter to debut 12 new character posters for Season 7, which fans have to unlock by using a combination of the #WinterIsComing hashtag and certain emoji.
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