Facebook’s desperate for people to take its fake news fight seriously

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Facebook really, really wants you to know that it’s serious about fighting fake news. 

The social network today announced a series of efforts meant to change public perception of fake news on the platform, including a new “Inside Feed” website, a documentary-style short film, and a new ad campaign to help educate the public on how to identify fake news.

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The company also plans to partner with researchers to study just how much “misinformation” is on Facebook and how it affects the platform. 

Much of this is similar to previous work Facebook’s done around fighting fake news and other types of misinformation. But if you’re wondering what the goal of all of this is, it’s the newly released short film that’s most illuminating. Read more…

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