Facebook set to be grilled by lawmakers over Trump-linked data firm

Cambridge Analytica is the name on everyone’s lips right now, and British and U.S. lawmakers want to know about Facebook’s dealings with it. 

The U.K. based political data firm has been suspended by Facebook, following revelations it used the personal data of 50 million users without their knowledge. 

Cambridge Analytica allegedly used this data for something it called “psychographic profiling,” using the information to predict voting behaviour. It was used by the Trump campaign during the 2016 presidential election, and is being investigated for its role in the “Brexit” referendum vote. Read more…

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