The idea that Google, the web’s biggest advertising company, is reportedly preparing to launch an ad blocker sounds absurd on its face. It’s a bit like a jewelry store hiring a ring of diamond thieves or the postal service unleashing a pack of roving neighborhood dogs.
But it’s more understandable when you consider one fundamental truth about ad blocking companies: They don’t exist to block ads — they exist to serve as middlemen between ads and consumers. The biggest ad blockers charge the biggest advertising vendors to let their ads pass through their software. They’re better described as ad filters than ad blockers. Read more…
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