Can an ‘Instagram museum’ have phone-free moments? 29Rooms gives it a shot.


I got so up close and personal with a fake rock wall at Refinery29’s experiential pop-up, 29Rooms, that fuzzy little pieces of moss kept falling off of my dress long after my visit. The appearance of each new green fuzz reminded me of the cool mist and warm light I’d felt as they’d stuck to my body in the first place — while I was blindfolded and wearing headphones.

My encounter with the wet moss was one of a handful of “phone-free” experiences at the event, which is in its fourth year. We’ve come to a point when those who visit exhibits built for Instagram — they’re a dime a dozen these days — are demanding something more.  Read more…

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