Katie Karpetz is a business witch.
No, really. Karpetz, a Canadian who identifies as a bog witch because of her unruly hair, is literally in the business of selling products marketed specifically for other witches.
SEE ALSO: Instagram shares magical ‘Harry Potter’ illustration to mark 20-year anniversary
She sells everything from vintage amethyst tower wands designed to soothe insomnia, to custom-made “witch bottles” whose recipes are top secret. For the uninitiated, a witch bottle acts as a “recharging” agent for different parts of the psyche.
Her preferred medium for displaying and advertising her inventory? Her Instagram account, @WitcheryWay. Read more…
More about Instagram, Witches, Witch, Culture, and Web Culture