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If MoviePass sounded too good to be true when it offered unlimited movie tickets for $50 per month back in 2011, it really sounded dodgy when the service announced on Tuesday that it had lowered its price to $9.99.
Ten bucks! For unlimited movies?
Now the largest movie theater chain in the U.S. is getting cranky — and calling bullshit.
SEE ALSO: The end is near for cinema. Go to the movies while there’s still time
AMC Theatres issued a strongly worded statement Tuesday afternoon, saying that MoviePass is “not welcome here” and that they were exploring ways to opt out. Which is going to be a challenge, because the way MoviePass works, it technically still is welcome at AMC theaters — and just about any chain that does online ticketing. Read more…
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