Apple Music is quietly undercutting Spotify.
The streaming service now offers subscribers the option to pay an annual fee of $99 rather than the $9.99 per month they’d otherwise owe, TechCrunch first reported. That’s the equivalent of an $8.25 monthly fee, or $21 in yearly savings.
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The move could help Apple lock in a more loyal set of subscribers as it battles Spotify for dominance over the space. Spotify, which boasts around twice as many paying users as Apple Music, is the only major streaming service to offer a free ad-supported tier, but its prices matched Apple’s until now. Read more…
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