When Steve Jobs introduced Apple’s App Store back in 2008, he introduced the developer-friendly platform with … a free backgammon game.
Jobs called the system “pretty cool.” Maybe not the hardest sell from a man famous for talking about how Apple products would change the world.
SEE ALSO: Why I refuse to delete old, unused apps from my iPhone
What he did stress, however, was the business side of the App Store. Developers would keep 70 percent of the revenue earned through their apps (Apple got the rest), with no fees attached. Free apps wouldn’t cost their developers anything.
Nine years later, Apple is boasting about just how lucrative that deal ended up being. Read more…
More about Apple, Developers, App Store, and Business