Amazon’s Whole Foods deal pretty much sunk Blue Apron’s IPO


A giant wall of lettuce, crates of vegetables, and gourmet food stands adorned the front of the New York Stock Exchange building on Thursday morning as meal delivery service Blue Apron celebrated its debut on the trading floor.

Produce-related festivities aside, enthusiasm for the once hotly anticipated public offering has wilted in the past couple days as the company lowered its target opening stock price from between $15 and $17 to just $10. 

A stale day of trading that left shares stagnant at a time when young companies usually look for fresh momentum didn’t do much to lift the mood among investors. Read more…

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